![]() ![]() One of the perks of WeChat E-commerce mini programs is the integration with WeChat Pay. Companies like JD, Alibaba or Taobao have a mini program version of their ecommerce platforms. The China’s largest retailers are already on WeChat. Mobike has their own mini program that allows users to use their bikes without leaving WeChat. If you want to know more about this phenomenon check our article about the Rise and fall of bike sharing in China. Bike Sharing mini apps are one of the most popular options among urban and not so urban users. This mini app reached 100 million users in only two weeks.įrom catching a train to split the bills there are thousands of mini programs that ease the routines of millions of people in China. This mini game challenges the player to jump over different boxes by pressing the screen without falling out. One of the most popular Mini Games in 2018 was Jump Jump (跳一跳). This social feature on mini games helps to increase the average time on the program and the user retention. Once you have finished your game you will have an automatic notification to see who (among your friends) you have beaten. WeChat Mini Games aim users to compete with their friends trying to beat their scores on leaderboards. WeChat Mini Games are Mini Programs designed for gaming, as they are already integrated in WeChat they benefit of a smooth loading speed and have all the social features. Other direct competitors of WeChat are also using mini programs as Alibaba that has a mini program version of AliPay. You might think that mini programs are only used by Chinese companies, think twice, in summer 2018 Google launched their first mini program called 猜画小歌 or Guess My Sketch, a mini game where players have to cooperate with Google’s AI to beat other players. There are thousands of companies using WeChat Mini Programs to promote their services. As we can see mini programs are designed to serve a wide range of services and industries just as the traditional apps. The most downloaded mini programs by category are the mini games (42%) followed by lifestyle mini apps (39%) Blog/News (28%) and E-commerce mini programs. The report states that many users are likely to pop in and out of mini programs so designers should focus on increase the user retention. Over the 8,000 WeChat surveyed users, 72% had used WeChat mini-programs and 34% of them declared to be frequent users. From ordering food to find love, mini programs cover a wide range of services and needs of hundreds of millions of WeChat users every day.īy the beginning of 2019 a survey made by Tencent based on data gathered from 8000 WeChat users offered some interesting insights about the bright future of Mini Programs. With more than 1 million mini programs on the market covering 200 categories and more than 200 million daily users, mini programs have become the way to do almost everything in China. Tencent refers to them as “Mini Programs” due to a dispute with Apple over the use of the term “app”, however, the term “Mini App” is sometimes used when talking about these programs. When you use Mini Programs, you’ll see that they function like normal mobile phone apps. However, now in 2018, since Tencent opened more APIs for developers, they are now quite similar to a native APP in terms of their complexity. When they were first launched they were technically more basic than a standard native APP. Mini Programs are small applications that function within WeChat. So let's get onto the Mini Programs, which were launched by Tencent back in January 2017. This article, however, is not about the specificities of WeChat itself, so if you are still learning the ropes of WeChat, we recommend starting with this article here first. WeChat started out as a very basic messaging app and has now become a full ecosystem with more than 1 billion monthly users. These mini programs essentially operate like a separate mobile app, except that they function within another larger app. Tencent, the Chinese tech giant that operates WeChat (and also QQ), added mini programs to their applications in 2017. WECHAT MINI PROGRAM - ALL YOU NEED TO KNOW īefore we talk about Mini Programs, it’s important to know exactly what they are and what they do. ![]()
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